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Discount codes let you offer fixed-amount or percentage-based discounts on bookings, shop products, activity passes, memberships, and add-ons. You control how many times a code can be used, which products it applies to, and whether it stacks with other discounts.

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Discount types

Both types also support tiered discounts, where the discount amount changes based on the number of items booked. For example, you could offer £5 off for 3 or more bookings and £10 off for 5 or more. A discount code uses either a single flat amount or a tiered structure — not both.

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Create a discount code

When creating a discount code, you configure the following:

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Product eligibility

Control which product types the discount applies to:
  • Activities — courses, hires, and other bookable activities
  • Shop products — items sold through your shop
  • Add-ons — optional extras added to bookings
  • Activity passes — prepaid pass bundles
  • Memberships — recurring membership plans
You can further restrict a discount to specific items within each product type. For example, you could create a code that only applies to certain activities or specific shop products.
Auto-apply discounts only support activities and memberships. When you enable auto-apply, the other product types (shop products, add-ons, and activity passes) are not available for selection.

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Usage limits

Usage limits control how many times a discount code can be redeemed. Each item in a basket that receives the discount counts as one usage.
Usage is counted per item, not per basket. A customer who applies a discount code to a basket with 3 activity passes uses 3 of the available limit — not 1.

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Limit types

You can combine multiple limits on a single discount code:

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Surge and early bird

These limits both control when a discount can be used relative to an activity’s start date, but in opposite directions:
  • Surge — valid only within a specified number of days before the activity starts. Use for last-minute deals to fill remaining spots.
  • Early bird — valid only when the booking is made at least a specified number of days before the activity starts. Use to reward advance bookings.
For example, an early bird limit of 30 days means customers must book at least 30 days ahead. A surge limit of 7 days means the discount only applies in the final 7 days.
Both limits only apply to activity-based products (courses and hires). For non-activity products like shop items or memberships, the limit is ignored and the discount applies normally.

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Activity date range

Restrict a discount so it only applies to activities scheduled within a specific date window. Unlike the purchase date limit — which controls when the code can be used — the activity date range checks the actual date the activity takes place. You can configure the range in four modes:
The activity date range limit only applies to activity-based products. For non-activity products, the limit is ignored.

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Activity combination

Restrict a discount so it only applies when a customer’s basket contains all of a specified set of activities. Use this for bundle promotions. For example, a 10% discount that requires both “Kayaking” and “Paddleboarding” in the same basket. If either is missing, the discount does not apply. To configure:
  1. Open the discount code and navigate to the activity redemption limits
  2. Add an Activity combination limit
  3. Select all the activities that must be present in the basket
The activity combination limit only applies to activity-based products and is not available for auto-apply discount codes.

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How usage counting works

When a customer checks out, each basket item that uses the discount increments the usage count by the item’s quantity:
  • 1 swimming lesson using the discount = 1 usage
  • 3 activity passes using the discount = 3 usages
  • 2 different items each using the discount = 2 usages
This per-item counting applies to both the global usage limit and the per-family usage limit.
Usage counts are validated in real time as items are added to the basket, so customers see an error immediately if a code has reached its limit.

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Partially applied discounts

When a usage limit is close to being exhausted, the discount applies to as many items as the remaining limit allows rather than failing entirely. For example, if a code has a global limit of 10 and 8 are used, a customer adding 5 items receives the discount on 2 of the 5 — the remaining available usages. This works with both discount types:
  • Fixed — the per-item amount is applied only to the qualifying items.
  • Percentage — the percentage is prorated based on the number of qualifying items.
Partial application recalculates automatically when item quantities change.
Partial application only affects usage-based limits (global and per-family). All other limit types are all-or-nothing: the discount either applies to every qualifying item or none.

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Membership discounts

Discount codes can be linked to a specific membership as a benefit. Membership-linked discounts are always auto-applied and stackable — members receive the discount automatically at checkout. For membership discounts, you can configure how long the associated Stripe coupon lasts:
  • Forever — the discount applies for the entire membership duration
  • Time-limited — the discount applies for a specified number of months

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Stacking behavior

When stackable is enabled, a discount code can be combined with other discounts in the same basket. When disabled, only one non-stackable discount can be applied at a time. Membership-linked discounts are always stackable, so members can combine their membership benefit with a promotional code (if that code is also stackable).

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Filtering discounts

The discounts table includes filter tabs to narrow the list by application type: Each tab displays a count of matching discounts.

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Deactivating a discount code

You can deactivate a discount code at any time. Deactivating a code:
  • Prevents it from being applied to new baskets
  • Cleans up any associated Stripe coupon (for membership discounts)
  • Does not affect baskets where the code was already applied